North East Safety is based in Putaruru, South Waikato. Steve Percival is the primary consultant for North East Safety. I have always had an interest in safety. After completing a Batchelor Applied Science I loved the rural life so I took up dairy farming. I farmed for a few years before I took up roles in management. Safety was a big part of my roles in management. I then decided on a change in career. I wanted to make Health and Safety my core role. I then went back to Massey University and completed a Post Grad Diploma in Health and Safety (Graduated 2016). I studied part time so I could continue to work. My company contracted to Farm Safe. I did all the consultant work in the Waikato/King Country as well as developing the Health and Safety Manual to be used by other consultants Nation Wide. In my time with Farm Safe I also did a number of presentations around the country (both Islands) to educate people (mostly farmers) about the benefits of a robust Health and Safety system. Farm Safe then closed their doors late 2016. I decided to keep going under my own companies name, increasing the profile of North East Safety. I specialise in Rural Safety (Dairy Farms, Dry stock Farms, Goat Farms, Deer Farms, Sheep Milking, Apiculture, Poultry (egg and hatching) and many rural contractors, fencers, fertiliser spreaders, etc), As well as my rural experience I have also have experience in many other small businesses, these include:

- Hair Dresser
- Kitchen and Aluminium Joinery
- Construction
- Mechanics (mobile and fixed)
- Motor Camp
- Tourism Businesses

I am a Graduate member of New Zealand Institute of Safety Management (NZISM). I am an active committee member of the newly established NZISM Rotorua Branch.
In July 2018 is achieved registration on to the newly formed Health and Safety Association of New Zealand (HASANZ) register of workplace Health and Safety Professionals.